Georgia Business Leader Secures $2.4 Million Contract for Destination Marketing
Georgia business leader Amber Batchelor, through strategic preparation and participation in a business development program, secured a $2.4 million agreement for her company, Destination Must Visit® Tourism Alliance Incorporated, to serve as the Destination Marketing Organization for the City of…
Atlanta, GA, September 21, 2026 —
A significant business development initiative has resulted in a substantial agreement for a Georgia-based company. Amber Batchelor, a prominent business leader in Georgia, has successfully secured a $2.4 million contract for her company, Destination Must Visit® Tourism Alliance Incorporated.
The agreement designates Destination Must Visit® Tourism Alliance Incorporated to function as the Destination Marketing Organization (DMO) for the City of College Park, Georgia. This role is critical in promoting the city as a travel and tourism destination.
Details regarding the specific business development program in which Batchelor participated were not provided in the summary. Additionally, the exact timeline for the commencement of services under this new agreement and the duration of the contract were not specified.
The contract award represents a notable achievement for Amber Batchelor and her company, highlighting the success of strategic preparation and participation in development programs. The City of College Park will now rely on Destination Must Visit® Tourism Alliance Incorporated to lead its marketing efforts aimed at attracting visitors and enhancing its profile within the tourism sector.
Further details concerning the scope of work expected from the Destination Marketing Organization, the specific strategic preparations undertaken by Batchelor, or the specific outcomes of the business development program were not immediately available.
Story summarized from the original created by Georgia Business Council on saportareport.com, see more information here.
