Midwest personal injury law firm with more than $2 billion recovered for clients taps PMA Group to strengthen its presence across traditional and AI-powered search channels.

TRAVERSE CITY, Mich., Sept. 1, 2026 /PRNewswire/ — Performance Marketing Advisors (PMA Group), a leading provider of SEO and AI visibility services, today announced that Brown & Crouppen, P.C. has selected the firm to lead its SEO and AI visibility strategy as the law firm seeks to strengthen its digital presence and adapt to the changing ways consumers find and evaluate legal services.

Founded in 1979, Brown & Crouppen is one of the Midwest’s most recognized personal injury law firms, with more than 200 legal professionals and nine full-service offices across the greater St. Louis and Kansas City markets. The firm recently surpassed $2 billion recovered for clients.

“We’re honored to be selected by Brown & Crouppen and to build on the reputation and trust they’ve earned over more than four decades,” said Justin Moreno, CEO and Chief Consultant of PMA Group. “Our job is to make sure that authority carries through wherever people are searching, from Google to emerging AI platforms.”

Since its inception, PMA Group has built significant experience across the legal industry, conducting more than 40 digital performance and SEO audits for law firms and providing SEO and AI content optimization for several other clients.

PMA Group will work alongside Brown & Crouppen’s marketing team to strengthen the firm’s organic search presence while expanding its visibility across AI-powered search and discovery platforms. The work will include technical SEO, content strategy, local search, digital authority, website performance and advanced attribution.

“Brown & Crouppen has always believed in staying ahead of how consumers find and choose legal representation,” said Carrie Nielsen, Brown & Crouppen’s Chief Marketing Officer. “We selected PMA Group because their approach goes beyond traditional SEO and addresses where search is headed, not simply where it is today. This partnership gives us an opportunity to build on the authority of our brand, expand our visibility across both search and AI platforms, and ultimately connect with more people who need our services.”

Adapting Search Strategy for a Changing Consumer

Traditional search remains critical to how consumers find and evaluate legal services, but AI-powered platforms are creating new ways for people to research services, compare options and make decisions.

For law firms, that means search strategy can no longer focus solely on rankings, traffic and backlinks. PMA Group will help Brown & Crouppen strengthen the technical, content and authority signals that influence visibility across both traditional and AI-powered search, while connecting that visibility to qualified inquiries, conversions and marketing efficiency.

“Rankings still matter, but search is becoming much more complicated than where you appear on Google,” Moreno said. “We’re focused on making sure Brown & Crouppen remains visible as people increasingly use new ways to research and choose a law firm.”

About Brown & Crouppen

Founded in 1979, Brown & Crouppen, P.C. is a personal injury law firm serving clients throughout Missouri and the broader Midwest. With more than 200 legal professionals and nine full-service offices in the greater St. Louis and Kansas City markets, the firm represents individuals and families affected by injury and negligence. Brown & Crouppen has recovered more than $2 billion for its clients.

About Performance Marketing Advisors

Performance Marketing Advisors (PMA Group) is a performance marketing agency and consultancy helping organizations improve how they are found, evaluated and selected by customers.

PMA Group specializes in SEO, AI Visibility Optimization, digital authority, HubSpot implementation and optimization, website optimization, marketing transformation and strategic marketing advisory services.

Learn more: PerformanceMarketingAdvisors.com

Media Contact

Performance Marketing Advisors | PMA Group
Justin Moreno
info@askPMA.com
231-714-6284
PerformanceMarketingAdvisors.com 

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SOURCE Performance Marketing Advisors