Keller Williams’ RED Day Earns Inman News’ Most Innovative Marketing Campaign
Keller Williams Realty, LLC (KW), the world's largest real estate franchise, announces that its 2026 RED Day (Renew,
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Keller Williams Realty, LLC (KW), the world’s largest real estate franchise, announces that its 2026 RED Day (Renew, Energize, Donate) campaign has been named the Most Innovative Marketing Campaign at the 2026 Inman Innovator Awards for its locally led, nationally supported, community-powered approach.
“RED Day is a reminder that doing good and building a strong brand go hand-in-hand,” said Sandra Howard, Chief Marketing Officer, KW. “When people consistently show up for their communities, the brand story tells itself.”
In its 18th year, RED Day is KW’s annual franchise-wide initiative dedicated to improving the communities where its affiliated agents live and work.
In 2026, KW expanded its brand impact by equipping its global network with comprehensive marketing communications resources, including turnkey social media assets, videos, messaging, press release templates, and media relations guidance that enabled local KW-affiliated market centers and agents to share their service projects within their communities.
The campaign generated thousands of unique social media mentions, hundreds of thousands of positive social engagements, and more than 140 earned media stories across local, national, and international outlets.
Together, those stories reached more than 328 million people worldwide, the largest earned media reach in RED Day history and a 135% year-over-year increase.
“The most powerful marketing does not begin with a message. It begins with behavior,” said Howard. “RED Day is our people getting caught in the act of doing good, connected across the world by a shared commitment to serve.”
Since 1998, the Inman Innovator Awards have recognized the companies, technologies, campaigns, and individuals driving disruptive innovation across the real estate industry.
About Keller Williams
Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count with a global network of offices and affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.
Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260728291109/en/
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