PT Motion Works Announces Jordan Judd as Chief Executive Officer
Judd to lead the company’s next phase of growth across its portfolio of performance, wellness, and functional fitness
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PT Motion Works, parent company of GIBBON, ElliptiGO, and INDO Board, today announced the appointment of Jordan Judd as Chief Executive Officer. Grounded in the belief that lifestyle is a core driver of long-term health, PT Motion Works brings together a portfolio of brands designed to help people move better, perform better, and stay active throughout every stage of life. In his new role, Judd will lead the company’s long-term strategy and continued expansion, overseeing growth initiatives across the portfolio and guiding the development of its brands.
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Jordan Judd
As consumers increasingly prioritize longevity, mobility, and functional fitness, market leadership depends on delivering products at the intersection of healthy aging, functional fitness, and athletic performance. PT Motion Works is positioned to lead this shift through its portfolio of established, market-leading brands, with Judd’s appointment further advancing the company’s vision as it scales its brands across new channels and international markets.
Judd brings more than 20 years of executive leadership experience across the sporting goods and active lifestyle industries. Most recently he served as President and General Manager of the Outdoor Performance division of Revelyst, where he led a portfolio of brands including Simms, Bushnell, Camp Chef, Stone Glacier and Blackhawk. Prior to that he held leadership roles at Amer Sports including President of Salomon Americas. Throughout his career, he has built a track record of scaling businesses, improving operational performance, and turning strategic vision into sustainable growth.
“I’ve spent my career working with brands and products that help people live healthy, active lives, and PT Motion Works is an exciting opportunity to take that mission further,” said Jordan Judd. “This company and its products truly make an impact in people’s lives by helping them to live better and perform better, longer. I’m excited to partner with the amazing team here to help build on the strength of these brands and bring their products to more people, in more markets and through more channels.”
Judd’s appointment marks the next phase of PT Motion Works’ growth as the company continues to expand its portfolio, distribution and reach across the balance, movement and active lifestyle categories. Bryan Pate, who co-founded the company in 2007 and has led it ever since, will transition to the role of Executive Chairman, supporting the company’s continued expansion into new product categories. Under Pate’s leadership, PT Motion Works was recognized on the Inc. 5000 for the second consecutive year, ranking among the top 500 fastest-growing private companies in the U.S. with a three-year growth rate of 691%.
“PT Motion Works has built a strong foundation of brands focused on enabling people to live as well as they can for as long as they can. We see a huge opportunity to continue our growth trajectory and Jordan brings the leadership and industry expertise to help us capitalize on the opportunity ahead,” said Bryan Pate. “His experience scaling businesses and driving operational performance, particularly in a multi-brand environment, will be invaluable as we continue to grow our brands and reach more people.”
About PT Motion Works, Inc.
PT Motion Works, Inc. (PTMW), headquartered in Solana Beach, California, owns the GIBBON, ElliptiGO and INDO Board brands of consumer products. GIBBON commercialized the sport of slacklining in 2007 and has been the industry leader ever since. Today, it is the premier balance training brand globally, built around the patented GIBBON SlackBoard. ElliptiGO pioneered the elliptical cycling industry in 2010 and has sold more than 40,000 elliptical and stand-up bicycles since then. INDO Board was founded by surfing pioneer Hunter Joslin in 1998 and remains the category-defining brand in balance boards. With the accelerating growth of longevity research and understanding, PTMW continues to expand its product portfolio to support the needs of healthy agers around the world. Learn more at www.gibbon.com, www.elliptigo.com and www.indoboard.com.
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