Hyundai Motor America Selects Impel to Bring Chat AI to Dealers Nationwide

Certification adds Impel’s AI-native Chat solution to the Hyundai Digital Marketing Program, expanding long-standing relationship

NEW YORK, NY, UNITED STATES, September 9, 2026 /EINPresswire.com/ — Impel, the global leader in Automotive AI, today announced that Hyundai Motor America has certified Impel’s Chat AI for the Hyundai Dealer Marketing Program (HDMP), making the industry’s most advanced conversational AI available to more than 830 Hyundai dealers nationwide. The certification expands an established relationship between Hyundai and Impel, which already includes Impel as a certified digital merchandising provider delivering 360 WalkArounds, Feature Tour, Video Tour, AI Image Enhancement, and Damage Tagging across dealers’ vehicle detail pages (VDPs).

Under the HDMP, Impel’s Chat AI is now certified for all participating U.S. Hyundai retailers, enabling dealers to deploy enterprise-grade conversational AI that delivers fast, accurate, and brand-aligned engagement across every sales and service interaction.

As automotive retail grows more complex and customer expectations continue to climb, OEMs and dealers need technology that does more than automate, it must actively drive engagement and conversion while lifting productivity. Always-on, omnichannel engagement and concierge-level personalization at scale have become essential to delivering a consistent brand experience, capturing demand around the clock, and freeing dealership teams to focus on the highest-value customer interactions.

Impel’s Chat AI enables Hyundai dealers to engage every website visitor and inbound inquiry with natural, humanlike conversations, answering VIN-specific vehicle questions, handling trade-in and financing inquiries, and seamlessly scheduling both sales and service appointments. Where traditional chat providers rely on rigid scripts or slow human intervention that frustrate shoppers, Chat AI Conversation Connect reinvents the browsing experience by extending a helpful AI copilot across every digital touchpoint, from social pages and digital ads to emails, listing sites, VDPs, and more. By replacing static call-to-action buttons with intelligent, contextually aware dialogue, dealers can guide each visitor to the most relevant next step based on real-time intent, wherever that shopper first engages.

The result is engagement that translates into outcomes: Chat AI answers questions in context, removes friction, prompts the next step, and moves customers seamlessly from discovery to a booked appointment, inquiry, or purchase—creating a unified experience that drives higher engagement, stronger conversion, and greater consistency at scale.

The impact is measurable: dealers leveraging Chat AI with Conversation Connect see a 55% increase in total chat volume, a 33% increase in customers who share their contact information, and a 20% increase in AI-set appointments. Every interaction is grounded in Impel’s AI Agent Knowledge Bank, ensuring responses stay accurate, compliant, and perfectly aligned with Hyundai brand standards and each dealer’s unique policies, services and offerings.

“Our relationship with Hyundai began by bringing their vehicles to life online, and this certification is the natural next chapter: giving dealers an intelligent, always-on digital concierge that turns that engagement into real conversations and booked appointments,” said Devin Daly, Co-Founder and CEO of Impel. “Hyundai recognizes that in modern retail, conversational AI is the connective tissue between a shopper’s interest and a completed transaction, across both sales and service. By expanding the set of Impel products certified in the Hyundai Digital Marketing Program, Hyundai is equipping every dealer with the same enterprise-grade, brand-compliant experience. We’re proud to deepen a partnership built on a merchandising foundation already proven at scale.”

“Impel has helped us get more out of the traffic we already have without needing to add staff,” said Paul Hepp, Marketing Director for O’Brien Hyundai of Normal. “Chat AI has natural conversations with customers and consistently helps us set both sales and service appointments. Conversation Connect also allows us to engage shoppers wherever they are—on our VDPs, through our ads, on social media and in email. Combined with Impel’s digital merchandising, which we’ve used for years to better showcase our inventory, we’re capturing more opportunities and seeing a measurable return. Having everything available through the Hyundai Digital Marketing Program made it an easy decision.”

With this certification, Impel continues to strengthen its position as the most trusted AI partner to OEMs and dealers — and the industry’s first and only enterprise-grade AI Operating System. The company’s AI-native technology solutions deliver meaningful business results across the entire customer lifecycle.

About Impel
Impel is harnessing the power of AI to transform automotive retailing and has become one of the largest vertical AI companies in the world. The company’s industry-leading Automotive AI Operating System helps more than 8,000 retailers and OEMs unify the entire customer journey—fueling faster decisions, deeper connections, and measurable impact at every step along the way. To date, Impel has delivered 42 billion shopper interactions, influencing more than $12 billion in Sales and Service revenue across 51 countries. To learn more, visit impel.ai.

April Mullen
Impel
amullen@impel.ai
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Written By: EIN Presswire